At clothPROJECT, complete transparency is key. That includes the way we display our crew-neck tees online. We want to make sure our customers have as much accurate information as possible to help them choose their favourite. This is even more important because we don’t have brick-and-mortar stores (which keeps costs down). As well as all the practical information about how we ethically source our materials and precise measurements so that your tee fits perfectly, we wanted to have the best photos to illustrate the great look and quality of our tees and make sure every detail is visible. So when we held our first photoshoot ahead of the launch on 29 September, we took great care in selecting our collaborators.
We got in touch with our favourite photographic agency @Neonsquare. Neonsquare are industry professionals with years of experience and they worked with us to set up the best shots that will help you choose with confidence. Our photos were taken right here in London at Neonsquare studios and on location. They made us really welcome, which of course made the whole experience more relaxed and contributed to a great final result.
Awesome photographers need awesome models and we were very lucky to have @paulemileforman from the @dam_models who, we’re sure you’ll agree, looks amazing in every colour of the clothPROJECT tees and has really done a great job in showing how good you or the man in your life can look when wearing them. We’d also like to recognise the fabulous make-up done by @elenadmakeup.
It was also our pleasure to welcome some of the inspiring @yourownrevolution team to London and have them assist us with the photoshoot.
We all worked really hard, but had a chill afternoon and of course, we were all wearing our clothPROJECT crew-neck tees! And by the way, don’t miss our free-to-enter give-away competition closing on Friday 6 October. Check out our Instagram page for details of your chance to win a luxury clothPROJECT tee!